
Wolff Olins
Wolff Olins is the defining agency for corporate brand transformation at the highest level — the partner organizations call when they need to fundamentally change how they are understood, not just how they look. Over six decades they have shaped identities for GE, Uber, Tesco, Spotify, TikTok, the NYC MTA, and McKinsey, consistently working at the intersection of brand strategy and business strategy. Their process is built for ambitious leaders who want to do something radical — they are explicit that if you want incremental change, they will frustrate you. Recognized by Fast Company as the world's most innovative design firm.





